6 common pitfalls of the podcast planning process

by Jeff Large | Aug 15, 2024 | Podcasting

A lot of work goes into creating a company podcast. Probably more than you realize.  In fact, I see companies make a series of mistakes when they launch a podcast, most of which come down to the planning stage.  When you don’t spend enough effort in the...

Podcasting ideas for coaching and training companies (with examples)

by Jeff Large | Jul 25, 2024 | Podcasting

Leadership & development, coaching, training programs—they all have one thing in common: they are businesses built on relationships. In order to grow these businesses, you need to learn how to scale your relationships, and podcasting offers a great solution. When...

Podcast analytics: how to measure and use metrics to make your show successful

by Jeff Large | Jul 11, 2024 | Featured, Podcasting

Podcasts are big investments of time, money, or both. To make sure you can sustain your company’s podcast long enough to see the benefits, you need evidence that it’s helping you accomplish goals. In other words, you want confirmation that it is worth your time and...

4 Types of podcasts and how to choose the right one for your company (+ examples)

by Jeff Large | Jun 27, 2024 | Podcasting

With podcasting on the rise and more people listening to podcasts than ever before, businesses are eager to jump in. However, if you have decided to launch a podcast for your company, you face an important choice: what format should you choose?  The easiest...

7 Reasons to start a podcast for your coaching business

by Jeff Large | Jun 13, 2024 | Podcasting

Coaches need to build trust and personal connection before their prospects are willing to buy their services and courses. I’ve been producing podcasts for over 10 years, and I can tell you that podcasts are an excellent way to build trust over time for professionals...

Podcast marketing guide: How to promote your company’s podcast

by Jeff Large | May 23, 2024 | Podcasting

Growing a company podcast takes a lot more than just publishing your show on your preferred platform and sharing a generic “our new episode is out now” on social media. And if you want your company to reap all the benefits of this medium, including podcasting’s...